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Its summer and so for that reason Ill break from my insistence on pragmatic advice and write on a topic you might consider fluff. Yet its the biggest mistake I see small business owners make, including me. We have no patience. I think that its a given that a requirement for being an entrepreneur is to have a low grade case of ADD, or in my case, ADHD with an emphasis on the H. And in marketing, that will kill you.
I cant tell you how many times a client tries something and when there are no immediate results says “Well that doesnt work.” Its like lifting weights one day and expecting that tricep cut to develop overnight. Im not suggesting that we all go out and spend a bajillion dollars on advertising during American Idol. But I do think that in order for your PR and marketing tactics to work you have to learn to wait a bit. Here are a few tips to use to figure out if youre too impatient.
1. Are you measuring your campaign results by the number of orders youre getting off each initiative? In a word, DONT. Look at your website hits instead, or the traffic in your store. Whats the first step toward buying your product or service? Do they request a brochure? Do they visit the website? Measure by those “first steps” in the short term.
2. Are you changing your marketing strategy on a weekly or monthly basis? WRONG. You had better have confidence in your strategy (or your consultant) from the start. Nothing works if you dont believe in it 100% from the beginning. Switching around what youre doing on a constant basis and youll end up running circles.
3. Are you relying on only one outreach method? It may work now, but it will stop working eventually. Or youll end up trying one thing after another. BLEND your messaging channels. If youre doing radio, connect it to an online promotion as well. Trying guerilla marketing? Make sure youve got some PR working in conjunction with those “on the ground” techniques.
Particularly in the online world, patience is the key to success. Jay Conrad Levinson, the founder of Guerilla Marketing, believes that patience is the most important characteristic of successful entrepreneurs. Be confident in your approach. Measure it wisely. And then, like that old farmer in the field, be patient and watch the seeds of your marketing work grow.
The world is awash with entreprenuers and we have noticed that 9 to 5 kind of jobs is not the route to financial freedom. You can do a 9 to 5 kind of job, retire honouably but i promise you your financial base is nothing compared to the that of an entrepreneur who ventured to start something something for themselves.
Entrepreneurship is a systematic approach used to identify, bring to life and nourish to fruition of an ideal or oppournity. Entrepreneurs perceive potentials and build on them by directing his or her resources to achieve pre-determined goals. The human resource is of importance because it is in born in all. It manifest as talents and deep seated aspirations. The material resource is secondary.
The featuers of Entrepreneurs are numerous but lefts nose dive into it. Entrepreneurs have a high level of business consciousness. They can discern between assets and liabilities. They can see business potentials when they get close to one. Their eyes and mind can see potentials even when clothed in failures. In addition, they are ready ti indulge in moderate calculated risks because they do a through base line study of their potential business ideal. These base line studies give them a clear picture if the target market, the dos and don’ts the requirements and the legal impediments.They make sound business judgement before they dive into any business venture.
Entrepreneurs are dynamic and hard working. They do not dive into business because it is in vogue or it has made their next door friend millionaires. They nourish their idea with creative innovations thus making it unique. They have superb abilities in allocating time, resources and task.
Remember, Entrepreneurs do not dive into business ventures. Like I said above, the world is awash with entrepreneurs. Subsequently, study yourself before you throw in yor material into any venture if not you would close shop few months after.
In conclusion, engage professional to do the base line studies and visit a solicitor and you would know the legal angel of your proposed business venture.
Entrepreneurs are born, not made, but thirst for freedom is the spark that ignites.”
— Wilson Harrell
What does it take to become a successful entrepreneur in today’s business world? Well, there are many giants of business you could ask, but you would be hard pressed to find anyone better than Wilson Harrell. Read about a country boy who became a marketing guru and entrepreneur. He is quite simply a business legend.
Born in Georgia, 1919, Wilson Harrell, world renowned entrepreneur and marketing guru was a man of strong conviction. In his great business journey, he lived a glamorous life all through. Not all know that Wilson was a fighter pilot in World War II and received Purple heart, Air medal with 4 oak leaves and also the President Citation.
It all began with Wilson Harrell & Company started by Wilson himself after the war. The company distributed Kraft products to huge military PX market and in very less time the company sales reached $200 million. But Wilson had other ideas, he sold the distribution company. Then he bought Formula 409, a household cleaner product company for $30,000 and turned it around. He later sold the company for $7 million and bought 60 food brokerage companies whose total sale exceeded $500 million.
All in all, Wilson started over 100 companies and turned around a few. He was voted America’s no.1 columnist for the year 1995 and 1996 by the American society of Business for his monthly contribution to the Success Magazine. Wilson was also the past publisher of INC. magazine.
Along with being the Founder/Chairman of council of growing companies, nationwide organization, Wilson was also the leader and voice of entrepreneur’s movement in America. His book “For Entrepreneurs Only” was a bestseller and still one of the most admired in this genre.
In his book, he discussed the hunters and farmers of cave man age. He reasoned from science and a variety of studies that genes are passed down and often entrepreneurs are the children of entrepreneurs. At some point thousands of years ago, entrepreneurs were the hunters of our world while the farmers tend to be employees.
He enjoyed great success in life and died in 1997 at the age of 78 from lung cancer.
“I’ve loved, I’ve laughed and cried
I’ve had my fill, my share of losing
And now the tears subside
I find it all so amusing
To think-I did it all that
And may I say
Not in a shy way
Oh no, oh no not me, I did it my way”
– Source-“For Entrepreneurs Only” from Wilson Harrell.
Web hosting providers are able to offer business entrepreneur a number of different things when it comes to their Website hosting. Sometimes, Website needs better hosting types for its videos, since a faster connection will allow faster downloads and more consistent flowing. When it comes to web host for streaming videos from Internet servers, there are several important things that user will need to keep in mind. First, an entrepreneur will want to choose a web hosting service provider that is reliable. This is important because no matter how fast the connection is, if it keeps cutting out an entrepreneur will not be able to upload or download what they want to accomplish.
It is also important that the entrepreneur knows disk space and bandwidth limitation when it comes to their Website hosting. Actually there is a limitation on the amount that can be downloaded. When it comes to a web host flowing video from Internet servers, it is very important that if the user notices anything slow of unnerving about the process that they talk to their web host if there is any type of problem.
If an entrepreneur is curious about what type of hosting is suitable for video Website, there are certain options available, and their advantages are almost limitless. For some people, that change shape will be the fact that there are news videos available. For others, it will be the highlights from sports games and races or fights. And still others will be curious about the ever expanding world of online gaming business on the Internet. Even many business entrepreneur building entertainment videos Website for more profit.
This can change from place to place and while controls can be put on the system in order to block certain sites, it will also be important that there are discussions that take place in order to determine what, if anything, will be blocked, this way if anyone ever cannot access something they know why.
Searching for reliable web host on the Internet is not very difficult. All an entrepreneur needs to do is access the search engine of any web browser. From here it is very easy to type in what they want to look for. This will be important if the user want to get reliable web host for the Website. The entrepreneurs do not need to think they will be overcharged by their web host, because this will not happen. If the bandwidth and disk space or other resources used in a right way entrepreneurs do need to pay any extra charges for its specific use, but if they are not then the entrepreneurs need to be aware of what they are getting into.
Some people think becoming an entrepreneur is so difficult. They often think that to be an entrepreneur, money is the main factor. Actually, there is something else such as mental preparation that plays an important role.
Some people choose to be entrepreneurs because they do not want to suffer tight competition in the workforce, to have the desire for unlimited earnings, to have the freedom to determine their own destiny, and to be more independent or to have extra satisfaction on their personal achievement.
In the early stages of becoming entrepreneurs, however, people should realize that their income can be less than before, no more company allowances. Not mentioning that they have to work harder and longer hours, with the responsibility of employing their workers.
Moreover, they should cope with critics from their environment about how stupid they are for letting go such a good job with good payments and benefits.
People should have more than one income source, but by being entrepreneurs, they are working for themselves, and they alone will determine how much they want to earn and how.
Tips for new entrepreneurs:
Start with a low working capital, so people can minimize their potential loss that may occur.
The other advantage is to train to survive in the new business with minimum facilities.
Be flexible; entrepreneurs should revise their business concept with current trends and economical conditions.
It is recommended to have a mentor who can share knowledge and give advises on critical points.
Start with your hobbies.
By doing so, hopefully they can cope with the frustration and do not give up when they have to deal with difficulties.
Sometimes it is a good idea to do a completely new business idea that might bring less competitors.
Starting a new business needs capital. It is a safe way to use their own savings, because they do not have to pay interests or risk their assets when taking business loans from a local bank.
Avoiding interests should be considered since it is hard for a new business to gain profits during its first months of operation. It can take their breath away to pay high interests.
For people with a strong network, they can look for partners to cooperate with, so they also can share the capital.
Having a business does not mean that people will earn profits right away. Entrepreneurs should think about getting loyal customers and give them competitive services.
After a business has been developed, entrepreneurs might need employees. it is important to put honesty as the first criteria. It is a fact that honest people become rare nowadays, and you do not want to be cheated by your employees.
Last but not least, entrepreneurs should understand that running a business is a process. There will be some critical moments before they can earn a stable profit.
With the increasing number of forums created now and then, more and more Internet users are sharing and looking for some quick information on this great learning platform. Creative Forum Entrepreneurs, seeing this opportunity, grab the chance to generate revenue in these forums. This article will illustrate how a Forum Entrepreneur gain tremendously income by simply participating in the forums.
There are many forums that offer free marketplace for the members to trade freely. Some of these popular forums tor the Webmasters are DigitalPoint, WebMaster-Talk, NamePros, WebHostingTalk and EarnersForum. These forums offer a great opportunity for everyone to earn money by selling products or services.
Many forum members would have knew that they can simply sell their products or services if they own them respectively. However, is it possible for someone to generate income if he / she does not own any products or offer any services? The answer is yes, absolutely. In fact, I have been selling and promoting other people’s product in the forums most of the time. This is the power of outsource.
By outsourcing the correct product to the right market, you can simply earn by managing the customers and push the orders to your service providers. If you were to look in any forums, you will notice that there are many services offered by various Entrepreneurs.
There are also several other ways to profit as a Forum Entrepreneur. For example, you can look out for profitable sites in the forums and buy them to maintain or sell off for a quick profit. These may not be as easy for the new forum members but this is definitely a good area to study especially if you are looking for long term profit online.
Forum Entrepreneurs do not mean selling your products in the forums or creating a discussion platform for the Internet users. They simply make use of several targeted forums to look for great services and generate profit by outsourcing.
To conclude, earning as a Forum Entrepreneur is much easier than creating your own product or services and sell them in the forums or other places. Be creative and look out for online opportunities and think about how to repackage that particular service.
Enlarge your entrepreneur focus and make visualizations an important part of your new daily routine. Entrepreneur success comes from having a vision, a clear mental picture of exactly what it is that you intend to realize. You have to be able to see it in your mind before you can achieve it. Imagine the outcome that you want, always focus on what you want and not the one you don’t want.
Visualise with perfect focus. Don’t just think and picture what you want in a unclear way, form the details, the feel, the colour. The more details you can place on it the clearer you will see it and the more real it becomes to you in your mind’s eye. It is without doubt one of the key critical success factors for entrepreneur success.
Most people if they would like success will generalize much too much. If you would like to have what is called success then you have to be very exact as to what you are calling success. How will you know when you have it? What will it feel like? What will you see and be when you have it? What is your measure for success? What do you need to do to achieve it?
When you take a photo and it is out of focus that photograph will permanently be hazy and out of focus. The same applies to your visualizations. When you visualise something and fail to put the details in it, it will at all times be a hazy idea without any clarity. Give your brain precise mental pictures of what you would like and your imagination will respond accordingly.
It is not about living in a dream world, it is making mental pictures of your desired outcomes. The bolder you make your images, giving them colour and making them real to you, then the more powerful you will feel towards them. Whatever you can think and believe you will be able to accomplish.
Condition yourself to expect your entrepreneur success. Almost all of the limitations that we place on ourselves are the effect of our self images. However we see ourselves, we live our life, so by changing your images you start the process of changing your self beliefs and your expectations.
Success is a habit, it is the result of developing an attitude. Attitudes are simply habits in the mind. Create your success habit in your mind, spend a few minutes each day and develop your mental picture. It is a critical success factor for your entrepreneur success.
If you are ready to make a change in yourself and start being an entrepreneur success the change has to first take place from you. A positive mental attitude and the desire to take action are critical success factors for your entrepreneur success.
What separates an entrepreneur success and someone who wishes to be a success? Why does one person make something work and another just let it go?
The difference is that the successful entrepreneur expects that whatever they do and devote themselves to will work out. They have a positive attitude. Their expectations are geared to the inevitable success that they will have, and they will do what they need to do so that their venture will succeed. The unsuccessful hopefuls dream of success and hope that something will happen to them so that success is given to them. Success never lands on our feet without us doing something for its achievement.
If you see an opportunity you have to embrace it and take the nessesary action. There is a law of give and receive that says you first have to give before you can expect to recieve, you have to plant your seeds before you can get the benefits.
What we all encounter in the world is a reflection of all that we put out with our thoughts. If you give a poor attitude and expect nothing to work out then that will be your experience, and if your attitude is of great expectation and positive to others then your experience becomes very different.
It is your attitude lets us encounter what we call luck breaks. Lucky breaks are simply a process of favorable events and discoveries that have opened up to us. By getting the right attitude that enables us to see them more and act on them more.
Whatever is in your mind you will translate into your physical reality, whether you have great expectations or none at all, whatever you think about will be true for you. Put your mind to work on what you really want and not what you don’t want, focus on what you want to be and not what you don’t want to be.
It is your attitude that will form your future when you start your business, whatever it is. You need to understand what business you would love to do, and what your plan is, but it is you that will take you to entrepreneur success.
The Shocking Truth is that you will only realize 70% of the value of a traditional health plan.
The reality is that for the small businesses (especially the sole owner type), monthly health benefit plans are designed to yield around 30% in profit for the Providers when it comes to routine health care expenses. On average, for a small business, you will only get out 70% of the premiums you put in – the traditional monthly plans are designed that way. And, if you claim more in one year, your premiums or limitations will normally increase to maintain that 70/30 ratio.
A Health Spending Account is a great alternative for entrepreneurs.
In contrast, a Health Spending Account (HSA) is far more cost effective for these routine health care expenses, without the artificial percentage and coverage limitations imposed by the insurance carriers. For example, most monthly health plans cover 80% for routine cleaning, up to a fixed annual limit per person. HSA’s have no percentage limits imposed – 100% is covered.
Monthly health plans typically cover only certain services. Few monthly plans cover things like glasses, massage therapy, orthotics, contacts, laser eye surgery, etc. A Health Spending Account allow entrepreneurs’ and their dependents to gain access to a full spectrum of health care services.
The final good news is that Revenue Canada (CRA) allows incorporated Canadian businesses to write-off 100% of the costs of a Health Spending Account, and all claim reimbursements to employees (and dependents) are completely tax-free.
Is it any wonder that today the majority of small Canadian incorporated businesses are now looking at a Health Spending Account, as either their primary, or secondary form of health coverage.
The bottom-line is that it is more economical to cover the routine costs, and the broader range of health care services through a Health Spending Account. In these situations, the monthly benefits plans are more restrictive, more costly and far less flexible.
Most entrepreneurs are corporate refugees. All they know is the corporate model. It’s kinda ironic; they choose to leave corporate life to be an entrepreneur, to blaze their own trail and then they fall back on all the boring corporate ways that made them escape from corporate life in the first place! Things like the corporate way of dressing and the corporate way of speaking and the corporate way of eating lunch alone in the food court with the sports section of the paper, unless of course they are taking a big fish client out to lunch or twiddling their thumbs at a business function eating rubber chicken.
The beauty of being an entrepreneur is that it doesn’t have to be that way any more. Why? Because you’re the boss!
There are no rules! Even if there are, you can break them. Why?
Because you’re the boss. Want to start feeling like you really are living the dream? Running your own show? Attracting instead of chasing clients? Heres the best kept secret in business!
Lose the Corporate Speak!
Whats Corporate Speak?
Hi, Im Johnathan Snooze from Boreme Some Moreme and Snore. Our company specializes in the facilitation of soft skills solutions in a proactive environment. Im the project manager. Were a one stop shop for small to medium sized business and our client say we provide excellent customer service. Our core competencies lay in the fields of
Dont be doing that!
Speak to prospects like you are speaking to a good friend. Use simple, direct, colorful language and don’t be afraid of humor. Too many entrepreneurs suffer from Professionalitis. Fortunately, it’s curable. Just talk to the people!
Even though I teach ’em, I don’t get why we have to have courses in public speaking. You’ve been speaking since you were 2. You were walking since you were 2 also. We don’t have courses in Public Walking!
Remember that the corporate guy in the 3 piece suit stops off for a beer on the way home from work just like everyone else. And I guarantee he’s not speaking corporate mumbo jumbo to the bartender or to his buddies when he’s watching the big game.
If you’re preparing a speech and want to test it out, ask a kid. Kids have a natural immunity to professionalitis. Don’t use any words with your business prospects that you couldn’t use with a bright 10 year old. Just be yourself!!! Just talk to people. You’ll connect. In our natural state, we are entertaining and fun and attract naturally. I don’t see many boring kids. But as we get older, especially after we get our first real job, we systematically bury our color.